Marketing Executive

  • Quality Tractor Parts
  • Mullingar Co Westmeath
  • 13/03/2019
Full time Business Development Marketing

Job Description

Quality Tractor Parts is based in Mullingar and is one of Europe’s largest tractor parts distributors, exporting to over 70 countries worldwide. Due to rapid expansion in our International sales, QTP are actively seeking to recruit a Marketing Executive.

Reporting to the Sales and Marketing Manager, the primary purpose of this role is to devise, recommend and implement strategic and operational marketing plans for Quality Tractor Parts.

Key Responsibilities:

  • Implement the development of marketing campaigns including advertising, promotional activity, PR and social media.
  • Ensure the implementation of brand guidelines and the protection of the QTP character, image, positioning and integrity of the brand across all communication channels i.e. online (web and social media) as well as offline channels.
  • Liaise, through the Sales and Marketing Manager, with the Sales Team to maximize the effectiveness of communication and customer acquisition campaigns.
  • Generate product category sales performance reviews
  • Generate performance reviews of new products
  • Develop and implement country specific marketing activities for the export market.
  • Ensure Product Catalogues are presented appropriately and professionally while working closely with in-house desktop publishing team
  • Develop appropriate toolkits for the Sales Team.
  • Help plan QTP presence at relevant trade shows
  • Develop and implement the quarterly promotional plan.
  • Report regularly to the Sales and Marketing Manager on all aspects of marketing activities and ensure the specific objectives are met within the pre agreed time frames.
  • Manage the marketing budget ensuring maximum value for money.

Job Types: Full-time, Permanent