Digital Marketing Lead

Watt Footprint is on a mission to disrupt the global energy industry and we’re looking for a dynamic Digital Marketing Lead to help us do it. We help clients reduce and optimise energy usage, and meet sustainability goals through a combination of our app & software, technical expertise, innovative solutions, and comprehensive project management.

You’ll be laser-focused on growing our user base, driving downloads of our new energy platform through smart, creative campaigns that capture attention.

You’ll be the driving force behind our growth across all paid and organic channels, combining creativity with commercial focus. This role is perfect for someone who loves testing new ideas, moving fast, and delivering measurable results in a start-up environment where no two days are the same.

This is a hands-on and strategic role where you’ll shape, execute, and optimise digital campaigns across paid media, social, SEO, and content. You’ll have the flexibility to jump between projects from leading paid campaigns to producing content, managing agencies, and finding new ways to grow our brand.

You’ll work directly with our leadership team and external partners to plan, launch, and optimise initiatives that drive awareness, engagement, and conversion.

The Role:

·      Plan, create, and optimise paid advertising campaigns (Google, Meta, LinkedIn, YouTube).

·      Develop and deliver cross-channel marketing campaigns across web, social, email, and PR.

·      Own campaign performance, analyse results, identify insights, and continuously test and improve.

·      Create and manage content that cuts through at every stage of the funnel sparking awareness, building trust, and converting interest into high-quality leads: assets, blogs, newsletters, case studies, and website updates.

·      Grow our social media presence with engaging and consistent content that’s localised for our 3 markets, Ireland, UK and UAE.

·      Develop and execute SEO strategies to improve visibility and lead generation.

·      Collaborate with design and dev teams to produce creative, high-impact marketing materials.

·      Stay ahead of trends and bring innovative ideas to the table.

You’re ambitious, creative, and comfortable with pace and change. You love experimenting, learning, and driving measurable results.

You’ll bring:

·       3+ years’ experience in digital marketing, ideally in a B2B or start-up environment.

·       Proven track record managing paid campaigns across Google, Meta, and LinkedIn.

·       Working knowledge of SEO, content marketing, and email.

·       Experience using Google Analytics, Search Console, and marketing automation tools.

·       Strong analytical skills with the ability to translate data into insight.

·       Excellent communication and collaboration skills.

·       A proactive, “roll-up-your-sleeves” attitude and entrepreneurial mindset.

Bonus points for:

·       Experience with Canva design or content production.

·       Familiarity with Squarespace.

·       Experience running PR campaigns.

Company Benefits

·        Competitive Salary

·        Flexible working hours promoting work-life balance, 37.5 hour work week.

·        Company laptop and remote workspace allowance.

·        Opportunities for professional development to advance career goals.

·        Monthly team-building workshops and social events.

·        23 days annual leave plus bank holidays and birthday off.

Our Culture:

At Watt Footprint, we are united by our core values:

·        Do It Right: We ensure a holistic view, doing it right from the start and setting our team and clients up for success.

·        Adapt and Innovate: We challenge the norm and adapt to achieve the best results every time.

·        Don't be an Activist, be an Actionist: We deliver real energy savings, taking action today for tomorrow's success.

·        Open and Transparent: Effective communication and a transparent, open-book approach are key to our project delivery.

·        Team Players: We build trust and support within the team, embracing collaboration.