Cartell.ie Clane, County Kildare, Ireland
Cartell is Ireland’s first and most comprehensive automotive data supplier providing Car History Checks to consumers and dealers. Launched in 2006, Cartell is the automotive data expert providing tailored vehicle intelligence data to insurers, financiers, parts suppliers, vehicle manufacturers, and all sectors of the automotive industry. We supply data for the following European countries, UK & Ireland, Spain, Portugal, The Netherlands and Malta. In addition, Cartell are heavily involved in Irish Motor Sport as the Title Sponsors of the annual Rally of the Lakes in Killarney. Cartell are also at the forefront in relation to the future of the automotive industry and are involved in numerous research projects, both individually and through collaborations with major players. We are looking for an experienced Marketing Professional to join our team. Cartell is comprised of over 20 world class employees, the successful candidate will have pleasure of working closely with all members across multiple, cross-functional projects. Catering to consumer, trade and B2B customers, the candidate must have experience dealing with a multi-platform Marketing Plan, utilising both Traditional and Digital methods. The ideal candidate will have an interest in cars, motorsport and the automotive industry, although this is not a requirement. Role Requirements: Marketing Plan & Campaign Development: Creating, budgeting for and implementing cross-platform campaigns. Google AdWords: Creating and managing multiple search and display PPC campaigns. Google DFP (Web Ads): Creating and positioning MPUs, Leaderboards and other Display adverts across the website. Google Analytics: Measure, report on and make changes based on web activity. Social Media: Create paid campaigns through Facebook/Instagram. Manage and post regular the Cartell Facebook, Twitter, Instagram, LinkedIn and YouTube. Website Management & SEO: Manage the front-end of the website via WordPress, creating web and landing pages. Improve SEO via; backlinks, meta-tags, improving site-speed, building for mobile optimisation and generating regular content (blogs). UX/UI Research & Design: Research the modern, best practice regarding UX/UI and liaise with our web designer to implement improvements. Branding: Be the Brand guardian for the company. Design all in-going and out-going marketing messages (presentations, creatives, documents, etc.) ensuring the brand is adhered to. Content Creation: Design and developed Videos, Brochures, Posters, Presentations, Business Proposals, Business Cards and all other marketing materials. Blogging & PR: Collaborate with our PR expert and assist with the execution of relevant PR pieces. Create regular blogs on the basis of relevant, on-trend aspects of the market. Email: Design and deliver the bi-annual B2C newsletter via Mail Chimp. Create and send B2B emails, targeting the multiple sectors of the motor industry upselling Cartell’s B2B solutions. Radio: Organise radio advertising across National and Local radio stations. Develop a broadcast schedule along with a relevant message. Customer Retention: Discover and develop new, innovative ways of driving return visits to the Cartell website. Create promotions for B2B customers to force engagement, upsell and improve retention. Sponsorship & Event Management: Collaborate with the Rally of the Lakes planners to organise and promote the International event. Collaborate with and assist inhouse Event Management with regards Electronomous, the car tech summit, Irelands leading EV and Autonomous Vehicle event. Business Development: Assist the sales team by creating presentations, adverts, conducting research, accompanying on meetings, and whatever else is required. Sought After Credentials: Degree/Qualification in Marketing, Digital Marketing or related course. At least 3 years’ experience in marketing. Must be a team player, as well as having the ability to work on their own initiative. Experience within the Automotive industry. Creative mindset, ideally with experience using Adobe InDesign, Photoshop, and other creative software. Experience with video creation is essential. [May be asked for examples of previous work]. Content creation & copywriting skills. Campaign & Project management experience. Strong attention to detail. High level of competence using Microsoft Office Suite. Why You Should Apply: Exciting industry & technology. Warm team environment. Time in lieu. Only the best coffee. Based 25 minutes outside Dublin so you avoid that nasty traffic. Salary: Depending on experience Full Time or Part Time position considered.